INTERVIEWING: Developing Leave-Behind Job Search Marketing Materials (Supplemental)
In that earlier post, we looked at putting the bulk of your leave-behind job search marketing materials on a CD. This makes a lot of sense, as CDs are very inexpensive - which is a good thing for most job seekers.
You can develop leave-behind job search marketing materials very easily. Here's the basics of what you need to know:
HTML resume. As
mentioned earlier, turning your resume into a web page allows you to
embed links. These links can take employers to your portfolio and/or
your social media profiles and/or other reference materials about
you. It's pretty simple to do. Assuming you use Word, highlight the
word you want to turn into a link, then go to "Insert" in
the tool bar, click on "Hyperlink" and put in the target
URL. Then, to save your Word document as HTML, go to "File,"
then "Save As." You'll see a field at the bottom of the
box that pops up that's labeled "Save as type." Click on
the drop down arrow, then click on "Web page (*.htm; *.html)."
Portfolio. It's a
good idea to save your portfolio documents as HTML documents, too.
If they're in an editable format (e.g. Word, PhotoShop, Excel, etc.),
it's easy to save them as HTML documents using the directions in the
preceding paragraph. Or, if you choose to not to turn them into web
pages, you should save them in a manner to prevent editing. Saving
as a PDF file is a good choice because 1) the reader can't edit it;
and 2) most companies have some sort of PDF reader installed on their
computers and/or servers.
Label your CD.
Print out a good looking, professional label for your CD.
Handwriting on the CD looks amateurish and may even prevent hiring
managers from even looking at its contents. There are many good
quality, low cost programs and supplies that can help you make CD
labels. And, while you might find some good ones online, warehouse
clubs are viable alternatives in a pinch.
Copyright 2007. All rights reserved.
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