One has its own signature bottle that resembles the shape of a curvaceous woman.

One comes in a yellow box.

One is plastered on hats, shirts, key chains and, in its pure form, on pin stripes.

Yep. You guessed it. Coke has the unique bottle, Kodak is famous for its yellow box, and the New York Yankees' emblem is on almost everything that can be sold.

But you already knew that. Why? They are brands. Valuable brands. Money making brands.

The thing is, all brands have monetary value. That includes corporate and personal brands - and everything in between. Mohammed Ali's brand is worth so much, in fact, that he recently sold the rights to his likeness and a large percentage of his name for around $50 million. Heck, even The Daily Machete has a monetary value (there are places you can check online to get an idea about a blog's worth).

You have a brand, too. And, as a job seeker, it's important to develop your brand so that - just like Coke, Kodak and the New York Yankees - you are omnipresent to your target market. The ubiquitous your brand, the more it's worth and the easier it is to network. Here are just a few ways to increase your brand:

Elevator pitch. The theory goes that you only have 20 seconds to make an impression - about the average amount of time spent in an elevator. Wise job seekers have several elevator pitches (45 seconds, 20 seconds and 10 seconds) to accommodate various situations. A common theme should be used in all versions, with some of the same key words. By developing your elevator pitches, you will improve the clarity and focus of your brand. As a result, you will be more memorable. And when you come down to it, branding is all about making the product (in this case, you) more familiar because people tend to buy based on their familiarity and comfort with the product.

Catch phrase. Thirty years later, you still know who said, "Aaaayyyy!" Twenty years later, you still know who said, "Whatchu talkin' 'bout, Willis?!?" And, more recently, you know who owns the "That's hot!" and "You're fired!" catch phrases. But do networking contacts and potential employers remember anything about you? Some savvy job seekers develop a short, memorable catch phrase (or slogan, if you prefer), then intentionally pepper it in conversations, put it on their business cards, blogs and in some cases, even pens they give away. As long as your catch phrase is professional and congruent with your brand, this is an excellent way to make an impression and become more memorable.