While many new college grads face the eternal Job Search Catch-22 (can't get experience without a job, but can't get a job without experience), it can prove even more difficult for unemployed-yet-established professionals to land positions because they're forced to compete against fresh young talent.

If you find yourself competing against new college grads, here are a few ways to gain a winning edge:

Continue your education.  New college grads are attractive for many reasons.  One of the chief reasons is they typically have the latest, greatest industry-relevant information available. Established professionals can successfully compete against new college grads, then, by continuing their own educations.  Taking classes, earning new certificates and obtaining fresh degrees can help experienced professionals stay relevant in today's changing job market.

Monetize your expertise.  Your worth to an employer equals your level of expertise in what you do.  As such, it's important to leverage your experience for higher pay.  Bring out your inner salesperson during salary negotiations.  Get paid to write articles - and don't be afraid to be interviewed for articles (read yesterday's post to learn how to do both).  You can also teach at either the college or continuing education level.  All are valid ways to earn extra money while increasing your ability to compete against new college grads.

Restructure your remuneration.  New college grads are typically cheaper to hire than established professionals.  The former group wants to start their careers and typically have lower financial commitments; the latter typically needs to earn a higher amount to meet their obligations (like family, home, etc.).  Since successfully competing against the younger set might come down to how much (or little) money a company needs to pay, you, despite your experience, might need to lower your pay expectations.  It's certainly important to leverage your experience while negotiating pay, but some employers may make the hiring decision based only on how much it will cost them.

IN THE CARAVAN: To successfully compete against new college grads, continue your education, take advantage of your knowledge and experience, and be prepared to lower your asking price.